
By Kawsar Adam Baninie & Dr. Anna Dedei Amoako-Mensah Social media platforms have become highly popular in recent times 1. As these online platforms are fast catching up with all aspects of life today and many people depend on them for all manner of information, they present an opportunity to effectively disseminate health services and information widely – even to those in low-resource areas1, 2. What impact can these platforms have on nutrition and dietetic practice and how can our registered dietitians and nutritionists (RDNs) make full use of them? This article takes a brief look at these issues. According to a 2022 estimate from the International Telecommunication Union, approximately 5.3 billion people worldwide actively use social media 3. In Ghana, data from Statista indicates that there were about 8.8 million social media users aged 18 and older at the beginning of 2022. Examples of popular social media platforms are listed in Table 14. Table 1: Some popular social media platforms Social Media Platforms Examples Collaborative projects platforms Wikis, LinkedIn Blogs & Microblogs Twitter Content Communities Instagram, Pinterest Social networking sites Facebook, WhatsApp, Snapchat Virtual Social World Gaming apps Discussion forums WordPress, Podcast Social Media for Health Information Search and Services General health-related benefits of social media platforms include the sharing of information among health professionals, transfer of information from professionals to patients/clients, assessment of patients/clients’ experiences, and receiving medical lessons and alerts, among others 1,2. Although social media use in dietetic practice was found to be very young, it was found to be growing faster, according to a systematic review conducted in 2018 5. The benefits of social media platform usage to RDNs involve the creation of multiple ways to communicate and disseminate food and nutrition information 1, 5. Evidence from the literature regarding the effectiveness of social media use in dietetic practice was based on the adult population in developed countries like the U.S.A, Australia, and Canada 2. Furthermore, these platforms were proven to be effective tools (in the wake of COVID-19) for virtual nutrition counselling, patient education, peer-to-peer support, public health campaigns on topical nutritional concerns, and networking with other professionals 1, 5, 9. Some platforms like YouTube, Facebook, Instagram, and Snapchat are quite user-friendly and can be used even by those without multimedia expertise, to produce high-quality video content. By taking advantage of these, RDNs can promote evidence-based information to help address and correct food and nutrition misinformation, provide practical advice, and market their businesses. Social media can also facilitate connections between dietitians and other influencers, enabling them to expand their professional network. This in turn can enhance the reputation of RDNs as professionals and experts in food and nutrition 8, 9. Some studies indicate that the use of social media in professional practice is gradually gaining acceptance. For example, a report from a study in South Africa found that a majority of their participants relied on and trusted nutrition information from dietitians when using social media to search for nutrition information 10. Another study which aimed to map available literature on social media use in dietetic practice and to identify the knowledge gaps, reported an increase in the number of registered dietitians who are using social media in their practice for content creation, discussion forums, virtual social networking, social networking, and blogging 5. Legal and Ethical Standards for Nutritionists and Dietitians on social media platforms Notwithstanding all the benefits, social media is not without potential drawbacks for both healthcare professionals and patients. A recent systemic study conducted by Yeboah et al. (2022) in Ghana among community health officers, found that WhatsApp was the most common one used by many health professionals to assist their patients. However, since no standard policies are backing the use of these platforms for healthcare deliveries, the practice tends to be discrete, exposing them to some ethical concerns such as breaching of privacy, and peddling of false information, among others 6. While the rate of social media use in dietetic practice is gradually increasing it has generated professional ethical concerns about its use in its wake2. A common ethical problem, for example, is that widespread use of social media has led to an increase in the spread of false nutrition information and the rise of ‘pseudo-experts’, which include quackery, unqualified dietitians, and trainers. This situation places greater responsibility on RDNs to set themselves apart by disseminating accurate and evidence-based scientific information. The Academy of Nutrition and Dietetics (AND), in collaboration with the Commission on Dietetics Registration (CDR) developed a standard code of ethics for nutrition and dietetics professionals in the USA, to serve as a standard regulation to monitor quackery, as well as fraudulent and misleading information among professionals 1, 14. It also serves to ensure professional boundaries, content credibility, transparency, disclosure, and honesty, among members when they use social media in their practice. The Ghana Academy of Nutrition and Dietetics (GAND) can adopt AND/CDR standard code of ethics to serve as a guide to monitor professionals on social media platforms as they develop their standards in the future. Strategies to Improve Social Media Use Assessing the credibility of information online is considerably more difficult compared to conventional media like radio, TV etc. To emphasize the elements of health online, a health-promoting and empowering strategy should be geared toward improving individuals’ ability to screen and assess various information sources concerning their interests and needs. Notwithstanding, after a study in Nigeria by Iheme (2019), the researcher recommended the adaptation of certain strategies to improve quality dissemination and delivery of credible and evidence-based food and nutrition information to consumers and to prevent quacks from posting false content on social media platforms 11. The strategies mentioned include a validation or verification tick that can be used or assigned to qualified individual dieticians and associations to serve as a mark of identification to distinguish qualified experts from the quacks and increase the voices of qualified dietitians on social media sites. Also, GAND should showcase their members who are already active on their website as